Where possible we try and avoid a setup fee, however, for clients needing more than 10 apps we charge a one-off fee of £500 (for the account). This just allows us to make sure your account is all set up to handle as many apps as you need.
Absolutely, if you find you need more or fewer apps you're free to move between tiers without any restrictions.
Unfortunately not, as we design each app individually and consult to discuss individual requirements we're unable to offer a reduced rate. However, if you're seeking one app design to be used across all your apps, then reach out to the team as we're able to apply a design across all your apps if required.